Between research and practice
Pfizer Pharma GmbH is a global pharmaceutical company focused on the research, development and commercialization of innovative medicines and therapies. The experts in the Health Solution Partner Team Inflammation & Immunology at the Berlin site work intensively at the interface between research and practice to develop new ideas, services and projects that focus on patients.
Tailor-made workshop with BadenCampus
Design thinking is a tried-and-tested, systematic approach that aims to successfully overcome complex challenges. The focus is on customer centricity and collaborative solution finding by multidisciplinary teams.
In an interactive, 1.5-day workshop format, the principles of design thinking were explained and effective methods for problem analysis, customer orientation and idea generation were taught. The workshop placed particular emphasis on a high level of practical relevance by applying the methods using real cases and examples from the participants' day-to-day work. This enabled the participants not only to understand the theoretical concepts, but also to apply them directly in their daily work. At the same time, ideas could already be generated during the workshop.
