HOW IDEAS BECAME LIABLE BUSINESS OPPORTUNITIES
There are many ideas in most companies. But how can they be turned into reliable innovation opportunities? How can it be ensured that customers are really interested? And how can we think beyond existing skills and requirements - for example, when it comes to new technologies such as artificial intelligence? What can concrete paths to climate neutrality look like? And what opportunities do new value creation structures or (platform) business models offer?
The bottleneck in the further development of new ideas is often capacity, sometimes also competence. This is when perspectives and structure from outside help us to think in new directions. In our Ideation Formats we address these issues.
Every successful innovation starts with a need - whether consciously or unconsciously. For us, it is essential to understand this as well as possible and to clearly map it out in new ideas. This avoids expensive mistakes in the development of new products and saves valuable resources .To this end, we have set up our own Customer Insight Lab with test customers and various methods for B2B and B2C .
For ideas with impact
Developing new ideas in a structured way
We organize ideas workshops or hackathons based on design thinking, if desired with impulses for new technologies, business models or sustainability requirements.
We help you to prioritize ideas, translate them into minimum viable products (MVPs) and create initial prototypes.
We also involve business partners, external talent or technology experts as required. Incidentally, idea formats are also exciting for associations and public stakeholders.
Understanding customer perspectives
In our Customer Insight Lab, we can quickly and easily identify customer needs and gather feedback on new ideas - through experiments, surveys, interviews, focus groups or observation.
Our B2B company network and our own B2C test community of over 800 people help us to achieve this.
Combined with our access to real laboratories, we develop suitable and realistic test designs in municipal, clinical or industrial environments.
For ideas with impact
Developing new ideas in a structured way
We organize ideas workshops or hackathons based on design thinking, if desired with impulses for new technologies, business models or sustainability requirements.
We help you to prioritize ideas, translate them into minimum viable products (MVPs) and create initial prototypes.
We also involve business partners, external talent or technology experts as required. Incidentally, idea formats are also exciting for associations and public stakeholders.
Understanding customer perspectives
In our Customer Insight Lab, we can quickly and easily identify customer needs and gather feedback on new ideas - through experiments, surveys, interviews, focus groups or observation.
Our B2B company network and our own B2C test community of over 800 people help us to achieve this.
Combined with our access to real laboratories, we develop suitable and realistic test designs in municipal, clinical or industrial environments.
Would you like to make your current business model more sustainable and test ideas for this?
Feel free to contact Kirsten.
Kirsten Sink - Innovation consultant
Lead Customer Insights
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