STRATEGY AND IMPLEMENTATION

Successfully placing products on the market

Innovation hub as the core of an innovation ecosystem

Networking, initiation and implementation

The badenova Group, with various locations in the southern Upper Rhine region, is a broad-based energy supplier. With around 1,400 employees, it works on a wide range of innovation topics relating to the energy and heating transition.

Since 2022, the BadenCampus has played a key role in establishing the badenova Innovation Hub over several stages. It is used for internal and external networking on innovation topics and offers a wide range of supportfor initiating and implementing innovation projects - from startup scouting and a customer insight lab to design thinking & co.

Support for a wide range of projects

With the Innovation Hub team, the BadenCampus has already supported projects in the areas of e-mobility, CO2-neutral buildings, IoT/smart region, gamification, direct electricity marketing, plant operation and hydrogen ramp-up.

Whether at the badenova Group's internal Innovation Hub events or in collaboration with customers, the commitment on all sides is huge, as is the willingness to engage in interactive exchange and the desire to question the status quo and try something new is clearly noticeable.

We have achieved this together:

High alignment

Thanks to the systematic development of search fields and suitable structures at management and operational level, all innovation activities are transparent and coordinated in order to leverage the Group's joint potential and avoid efficiency losses.

CustomerCentricity

By consistently identifying the needs of different customer groups, all innovation activities can be developed in a customer-centric manner using various methodological approaches. The basis is a jointly developed foundation for high speed.

Platform-based approach

All innovation activities are based on an ecosystem with a cross-company community and an open network of start-ups, universities, other companies and service providers that are systematically integrated into innovation projects.

Customer testimonials

What customers say about the collaboration

"With the Innovation Hub, we have a central platform for our diverse innovation activities in our ecosystem, where important exchange and transparency are created and the appropriate methodical support formats can be called up quickly and flexibly."

Hans-Martin Hellebrand, Member of the Management Boardbadenova GmbH & Co KG

Now to the next level in the Innovation Hub