STRATEGIES ENERGY INDUSTRY

AI-based market screening

Potential analysis for new business areas

A look at future markets

MVV Energie AG in Mannheim is one of Germany's leading energy suppliers with activities in Germany and abroad. Its business activities include electricity, gas, heating and water as well as energy trading and services. MVV's innovation team regularly deals with new business fields and the associated potential for the company.

Potential analysis for strategic planning

As part of the strategy process, BadenCampus supported the MVV team in analyzing the most important developments with regard to new business models and technologies in the identified market areas in a structured process. To this end, development goals were first weighted and the company's own requirements were analyzed. AI-supported software was then used to screen the market. Based on the defined goals, starting points and development opportunities in the respective fields of action were then discussed and prioritized as to which topics should be pursued in the further strategy process.

We have achieved this together:

Overview of technology trends

The AI-supported market screening has specifically processed technological offers in the search fields regardless of the organizational form (start-ups, corporates, universities) and also identified correlations and trends.

Efficient and targeted use of time

Thanks to the clearly structured process and the combination of moderation and research by BadenCampus, the MVV team was able to concentrate fully on the content and took away clearly derived implications for action within the defined timeframe

Reliable decision-making aid

The results of the potential analysis were an important building block for gaining an overview of the market, reflecting on one's own role and thus aligning the further strategic approach. This goal was achieved in a reasonable amount of time.

Customer testimonials

What customers say about the collaboration

"The support provided by BadenCampus gave us a good overview of the market in our search fields and, thanks to the methodical support, we were able to prioritize the relevant topics very efficiently."

Christian Schäfer, Innovation ManagerMVV Energie AG

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