In our online workshop "Deep Dive #4 Customer Understanding Workshop: Successful Product through User Testing", you will dive deep into the world of successful product management through user testing. Our goal is to show you how to validate your product ideas and check their marketability. The agenda includes topics such as value proposition design, hypothesis generation and different approaches to business model validation, including the use of testing cards.
A particular focus is on testing options. We will show you how to collect and analyze qualitative and quantitative data. Using practical examples from projects with well-known companies such as badenova and hansgrohe, we will illustrate how these methods can be successfully applied. You will also learn how to use the Kano model for evaluation and interpretation in order to gain deeper insights into customer preferences and needs.
This workshop offers you the know-how you need to target your products at the market and strengthen customer loyalty.
